Our Story
Premium catnip. Done properly.
TopCatnip was created with one clear goal: to produce high-quality catnip that actually works.
Much of the catnip available today is over-processed, finely ground, or stale long before it reaches your home. The result is a weaker aroma, reduced potency, and a disappointing response from cats. We believed cats — and their owners — deserved better.
TopCatnip is high-grade Canadian rough-cut catnip, made from a potent blend of leaf and bud. It’s selected for freshness, cut for texture, and packed to preserve the natural oils cats respond to most. No fillers. No additives. Just premium catnip, done properly.
Why TopCatnip Exists
Cats don’t ignore catnip because they’ve “grown out of it”.
In many cases, they’re simply being given catnip that has lost its strength.
TopCatnip is sourced from Canada, packed fresh in the UK, and sealed to maintain potency from the moment it’s opened. This makes it a reliable choice even for cats that ignore cheaper blends — particularly indoor cats that rely on enrichment for mental and physical stimulation.
A small amount goes a long way. When it works, the difference is obvious.
What Makes TopCatnip Different
High-grade Canadian catnip
Sourced from Canada and selected for quality and freshness.
Rough-cut leaf and bud
Cut for better texture and aroma, not crushed into dust.
Packed fresh in the UK
Sealed to preserve potency and natural oils.
100% natural
No fillers, no additives, no unnecessary processing.
TopCatnip is suitable for regular enrichment and is especially popular with indoor cats.
From Cat Brew Club to TopCatnip
TopCatnip evolved from Cat Brew Club, a brand originally built around playful pet products and personality-led branding.
Over time, it became clear that the catnip itself deserved full focus. Customers weren’t looking for novelty — they wanted catnip they could rely on.
TopCatnip is the natural evolution: a product-led brand built around quality, consistency, and trust.
Our Approach to Cat Enrichment
Catnip plays an important role in encouraging natural feline behaviours such as rolling, pouncing, and play. For indoor cats in particular, enrichment helps support wellbeing and reduce boredom.
TopCatnip is designed to be used sparingly on toys, scratchers, bedding, or play areas. Because it’s packed fresh, we recommend storing it sealed between uses — curious paws have been known to investigate early.
Giving Back
As TopCatnip grows, we aim to support cat rescues and welfare initiatives. Helping cats live happier, healthier lives goes beyond the products we sell — it’s part of why the brand exists.
From the Founder
TopCatnip was born from a simple frustration: knowing cats deserved better than the dusty, inconsistent catnip that dominates the shelves.
This brand isn’t about trends or novelty. It’s about quality catnip, consistency, and trust — creating a product cat owners can feel confident buying again and again.
If your cat ignores the cheap stuff, you’re in the right place.
Fraszer D Phillips
Founder, TopCatnip