Cat Brew Club Is Becoming TopCatnip

Cat Brew Club Is Becoming TopCatnip

Cat Brew Club Is Becoming TopCatnip

If you’ve visited our site before, you might have noticed things look a little different.

Cat Brew Club is evolving into TopCatnip.

This wasn’t a rushed decision, and it wasn’t made lightly. It’s the result of listening to customers, looking at what actually worked, and being honest about what we wanted to build long term.

Why the change?

When Cat Brew Club started, the idea was simple: create fun, high-quality products for cat lovers. Over time, one thing became very clear.

People didn’t come to us for “cat stuff”.
They came to us for catnip.

Not just any catnip either. Fresh, potent, no-nonsense catnip that actually gets a reaction.

So instead of being a brand that does a bit of everything, we decided to do one thing properly.

What is TopCatnip?

TopCatnip is a focused brand built around one product category:

Premium catnip that actually works.

By narrowing our focus, we can:

  • Source better-quality catnip

  • Pack it fresher

  • Keep consistency across every batch

  • Be clear about what we sell and why

No filler products. No distractions. Just catnip done right.

What’s changing?

  • A new name: TopCatnip

  • Updated packaging and branding

  • Clearer product options

  • A simpler, cleaner website experience

What hasn’t changed is our approach to quality. Our catnip is still sourced carefully, packed in the UK, and handled with the same attention as before, just under a name that actually reflects what we do.

What if you bought from Cat Brew Club before?

Nothing to worry about.

TopCatnip is simply the next chapter of the same business. If you’ve ordered from Cat Brew Club in the past, you’re in the right place. Same people, same standards, clearer direction.

Why now?

Because brands should grow intentionally, not accidentally.

We wanted TopCatnip to feel like a proper product brand, not a side project that kept expanding without focus. This rebrand lets us build something sustainable, recognisable, and worth sticking with.

What’s next?

Over the coming weeks you’ll see:

  • More consistency across products

  • Better product information

  • New content around enrichment and play

  • And yes… more catnip

If you’ve been with us since the Cat Brew Club days, thank you.
If you’re new here, welcome.

This is TopCatnip.
And yes, it actually works.